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When you need the best all-natural cosmetics jam-packed with vitamins, minerals, and ethically sourced ingredients, you need 100% PURE™. Rather than robbing your skin of its essential nutrients and hydration, our line of fruit-dyed natural eye and face makeup is made with nourishing ingredients to help promote healthy, hydrated-looking skin while accentuating your natural features. Complete your clean beauty routine and give your all-natural makeup a smooth, stunning surface to work on with our natural skincare products.
The Truth About “Natural”
We’re going to let you in on a little secret: not all natural makeup is created equal. Cosmetic companies will oftentimes slap the word “natural” to their pretty packaging with little repercussions, selling makeup that isn’t all that great for you. The good news? It’s fairly easy to tell what natural makeup is the real deal and what isn’t; all you need to do is look at the ingredients.
Faux-natural cosmetics will often contain parabens, artificial pigments, silicones, PEGs, and talc. Parabens often contain synthetic estrogen compounds which can create hormonal changes in your body. Meanwhile, artificial dyes can be irritating to your skin or eyes, and talc (a key ingredient in blushes and powders) has been found to contain asbestos, a mineral silicate linked to serious respiratory problems!
Truly all-natural makeup and cosmetics should never contain harmful ingredients. You can rest assured knowing that when you use 100% PURE™ non-toxic makeup, you’re getting the very best nature has to offer.
Natural Cosmetics You Can Trust
We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. After moisturizing with a natural face moisturizer, create a bright, hydrated canvas for a long-lasting flawless makeup application with our silicone-free face primer, a must-have for any beauty routine.
Next, apply an antioxidant-rich face foundation free from artificial fragrances, and chemical preservatives to create an even complexion. Cover up pesky pimples, age spots, and even tattoos with a nourishing concealer with anti-aging benefits.
Accentuating your natural features has never been easier (or cleaner) than with our Fruit Pigmented® makeup, including bronzers, blushes, highlighters, luminizers, and natural eye makeup! While you’re at it, treat your lips to the TLC they deserve with an ultra-hydrating lipstick, gloss, or balm. If you plan on being in the sun, be sure to protect your skin from harmful UVA/UVB rays with natural sunscreen. At the end of a long day, treat yourself to one of our nutrient-rich natural face masks to simply and effectively wash away the day’s dirt and debris.
SHOP 100% PURE™ NATURAL COSMETICS TODAY FOR THE TRIED AND TRUE NATURAL INGREDIENTS MAKEUP PRODUCTS YOUR SKIN WILL THANK YOU FOR.
Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup
Fruit pigmented makeup gets its color from fruits, vegetables, tea, and cocoa instead of synthetic dyes. At 100% PURE, our Fruit Pigmented® line covers lips, cheeks, eyes, and face. Our palettes, for example, are colored from vitamin-rich fruit and vegetable pigments. A good place to start is the Fruit Pigmented® Pretty Naked Palette, our original neutral palette with 3 eyeshadows, a blush, and a highlighter.
Yes, many of our formulas are made for long wear. Fruit Pigmented® Long Last Concealer with Super Fruits is water, sweat, and oil-resistant, and Long Last Liquid Eye Liner is water-resistant and smudge-proof for all-day wear. For lips and cheeks, apply in thin layers and build up for richer, longer-lasting color.
Many of our fruit pigmented products are. Fruit Pigmented® Eye Shadow is cruelty-free and vegan, with matte, metallic, and shimmer shades colored by fruit pigments and responsibly sourced mica. Fruit Pigmented® Lip Gloss is also cruelty-free and vegan, made with vitamin E for juicy, supple lips. Each product page lists its full ingredients so you can check before you buy.
Yes, and it keeps your look matched. Fruit Pigmented® Lip & Cheek Tint is a moisturizing tinted balm that leaves a sheer wash of color and a dewy glow. Want something longer-lasting? Fruit Pigmented® Cherry Lip & Cheek Stain gives a sheer, radiant cherry pink-red that is blendable, buildable, and infused with olive squalane.
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