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100% PURE™ line of natural skin care products wouldn't be complete without natural serums! Whether you have dry, oily, acnegenic, sensitive, or aging skin, we've got a natural serum (not to mention natural face cleansers) specially formulated to give your skin the deeply penetrating pick-me-up it needs to look and feel its best.
Don't let your clean beauty routine end with a great serum, though! Our virtual shelves are stocked with natural face masks and natural makeup designed to make your skin look as good as it feels. Top off your gorgeously glowing skin with the right face makeup (how can you say no to these face primers?) and your only regret will be not finding 100% PURE™ natural beauty products sooner!
What is a Face Serum, Anyway?
Simply put, face serums are a type of skincare product specially formulated to deliver specific results depending on the skin concern. They are thin in texture, which helps them penetrate deeper levels of your skin. Face serums are comprised of highly concentrated active ingredients like vitamins A and C, niacinamides, retinol, and coenzyme Q10, a collagen-boosting powerhouse.
Face Serums & Your Beauty Routine
Scrub away bumps, flakes, and dead skin with the vitamin-rich face scrubs. Afterward, restore nutrients and hydration to your beautiful skin with the natural face masks formulated with ingredients aimed at helping dehydrated, tired, and acne-prone skin.
How to Choose the Right Serum
If you're serious about achieving specific results with your skin, it's time to add a serum to your routine. So which serum is right for you? Of course, that all depends on your mission.
Complexion Perking
If your complexion needs perking, it's time to call upon the skin-brightening powers of vitamin C, niacinamide, shiitake mushroom, licorice, bearberry, and a handful of potent antioxidants to combat discoloration for more luminous skin. For your most captivating complexion ever, we recommend the Fermented Rice Water Serum, Vitamin C Serum, and Brightening Serum.
Dry Skin Slaying
Send dry skin packing with the Restorative Sea Culture Replenishing Serum. This natural serum is filled to the brim with potent ingredients like seaweed polysaccharides, hyaluronic acid, yeast ferment, algae, and chia gel water for long-lasting, deeply hydrated skin.
Anti-Aging
Restore your skin to its former glory with our brigade of anti-aging super serums. Specially formulated with collagen-boosting and skin tone-evening ingredients like vitamins C, E, D3, CoQ10, and retinol, our anti-aging serums aren't just great, they're utterly fantastic. For the best anti-aging serums, we recommend the Multi-Vitamin & Antioxidants PM Serum and Facial Oil, Vitamin C Serum, and Dark Spot Remover.
No matter what your skin concerns, 100% PURE™ has the natural serums you need to give your skin the fighting chance it needs to look its best.
SHOP OUR INCREDIBLE SELECTION OF NATURAL SERUMS TODAY FOR HEALTHIER-LOOKING SKIN YOUR FUTURE SELF WILL THANK YOU FOR!
Related blog post: Serum or Moisturizer: Navigating the Essentials of Skincare
Questions about Natural Serums and Facial Oils
How do I choose a serum for my skin type?
Match the serum to your main skin need. Dry skin loves hydration, like the Watermelon Cucumber Water Locking Serum with hyaluronic acid and polyglutamic acid. Dull skin does well with the Fermented Saké Glow Brightening Serum, made with fermented rice water for a brighter, silky-smooth look. Blemish-prone skin can try tea tree.
What is the difference between a face serum and a face oil?
A serum is light and goes on first, while a face oil goes on last to seal in moisture. Try a light gel like the Rose Water Hyaluronic Acid Serum, then follow with the Intensive Nourishing Facial Oil, made with cold-pressed botanical oils that help replenish skin's natural lipids and leave it soft.
Is there a natural alternative to retinol?
Yes, bakuchiol is a plant-based option many people use in place of retinol. The Bakuchiol Face Oil from 100% PURE is a softening, moisturizing facial oil with a targeted amount of bakuchiol to visibly improve the look of skin texture. It is a gentle pick if you want a botanical step in your routine.
What does an antioxidant serum do?
An antioxidant serum helps your skin look more resilient against everyday stressors like pollution and sun. The Green Tea EGCG Concentrate Serum is concentrated with organic green tea and EGCG. The Black Tea Grass Jelly Antioxidant Serum pairs puerh black tea with hydrating grass jelly and soothing tiger grass.
Which serum helps with the look of dark spots?
Look for natural brighteners that even out the look of skin tone. Our Dark Spot Remover uses sake, matsutake mushroom, lime and papaya to visibly improve the look of discoloration, without chemical lighteners. For an all-over glow, the Brightening Serum uses sake and fruit acids for a refreshed, radiant look.
